eMarketing - email marketing
Email Marketing can be very powerful if used correctly and cautiously, as it has many benefits and many pitfalls.
In our experience it is much more beneficial to grow your own email list and provide your customers with the information that they have opted to receive, therefore putting you in a very good position for high conversion and low unsubscribe rates. We can help you to grow subscriber numbers to your email list or even to start a list from scratch.
To get the most out of email marketing, you should always have a reason for emailing. To be sure that you are delivering a high impact email use digestible copy and a clear intuitive design. Your results should always be measured!
Soloh can provide a ‘typical’ email campaign for you consisting of the following stages:
- Aid you with setting the initial targets and strategies of the campaign
- Developing the sales message
- Designing the email and writing the copy
- Timing the delivery
- Analysing the results data
We can also assist with the following areas:
- Acquiring email lists, both setting up for your company or renting a targeted email list
- Integrating email marketing within other campaigns
(e.g. offline direct marketing, telesales, website marketing, online advertising campaigns etc).
- eNewsletters or regular branded mailings
- Database management, cleansing, build & de-duping
- Measurement, follow-up, tracking & reporting
We also abide by the latest email permission based marketing laws.
