eMarketing - online advertising
Whatever your business or industry we will find the relevant place for you to advertise online and drive qualified leads to your website. soloh can assist you with defining your target customers to attracting and retaining them.
Below are some examples of online advertising that we can assist you with:
PPC – Pay Per Click advertising is still storming ahead of any other online advertising medium.
What is it? Those funny boxes called “sponsored adverts” that are displayed down the right hand side on Google's search result pages. You can also advertise in this way on most of the other major search engines too, such as Yahoo! Search Marketing, MSN AdCenter and Miva.
They work entirely on the basis that you pay purely for performance, if your advert does not get any clicks then you do not pay any costs, as simple as that.
Banners – ideally used for reaching audiences and branding exercises. Banners remain to be a very effective online marketing tool for product awareness to generic audiences or with a specific message to a target audience.
Buttons – Are very useful for tenancies on E-tailer websites, they come in a range of shapes and sizes and are usually used to provide links to partner websites or highlight special promotions or messages.
Skyscrapers – Basically a vertical banner, they can have a high impact value as the user scrolls down the page.
Rich media – They can have a very high impact especially when using spaces in the centre of the page. Rich media can allow the creative to change when the mouse rolls over them to reveal the full length advertisement. Also useful as a data capture tool.
Interstitials – Powerful full screen messaging that is shown between web pages loading.
Superstitials – Full screen messaging that shows before the homepage of a website has downloaded.
Text links – They are available in many formats including directories, mini directories, search results and editorial links. They can act as brand building tool as well as a responsive device.
Advertorial – Placing commercial messaging in an editorial context, offers a unique branding opportunity.
Sponsorship – Involves creating new spaces and placements aligning a brand to the site content. Could be something along the lines of “Results powered by Company X”. Sponsorship offers the opportunity to tightly integrate with a site, it can also act as a bridge between editorial and commercial content.
Microsites – great as a follow-on for a call-to-action from an advertisement, or for integration wihin a large advertising campaign. Visit our microsites page for more information.
Please contact us for further information.
