seo ( search engine optimisation)
Search Engine Optimisation often referred to as SEO is compulsory if you want to attract traffic to your website both organically and in a cost effective way. Help customers to find you buy making your website search engine friendly, this involves your website copy, links, website structure, naming conventions, keywords (meta data), web page description and even the people who link to your website.
What is SEO? Honestly…
Search engines such as Google, Yahoo and MSN are constantly trying to deliver more ‘meaningful’ results to their users. This means that if you conduct a search for “day out driving a racing car” you will retrieve results such as “Racing Car Driving Days” and “Formula One Experiences”. Not random results from car dealers selling metro’s.
Taking Google as the main search engine, they constantly change their scoring criteria for search engine results, so that no one can ever remain ‘No 1’ in the rankings forever. Also so unethical search engine optimisers cannot monopolise the system to get all of their sites to the top. Contrary to what some companies say, Google states that “No one can guarantee a No.1 ranking on Google.” They don’t have a special relationship with anyone, they do however offer advice guidelines on how they prefer to see websites constructed and contextually organised.
The only way to optimise your site is through using a skilled person. To get into the top natural listings you certainly need to offer relevant and meaningful content, a well organised navigational structure, optimised web page code, clear descriptions and keywords to name but a few.
We offer the following SEO activities::
- Website SEO Audit
- Monthly optimisation work
- Start-up or one off SEO activity
- Search term research
- Competitor analysis
- Keyword list generation/recommendation
- Link management
Link management work which can include:
Researching who is linking to your site already, your competitors and other link opportunities.
Requesting links from identified complimentary sites and optimising your outgoing links
- Reciprocal linking or link trading activities
- Developing and actioning a linking strategy
We are confident that we will significantly increase the traffic to your site or we will give you a month’s optimisation services for free!
