texser case study
Texser is an internationally renowned, Italian textile production company, providing complete apparel solutions. With over 25 year’s experience within the textile industry, they have an established reputation for delivering the highest levels of quality and professionalism to all of their clients. The have an enviable client list including prestigious brands: C.K. Jeans, Versace, Y.S.L, Montana, Maxmara, Emporio Armani, Prada, Paul & Shark, Armani Le Collezioni and many others.
soloh solutions was chosen to design and create a new website plus devise and implement Texser’s online marketing strategy for the year ahead. Texser wanted a website to hold corporate information regarding their products and services and to utilise the site as a tool to drive sales, either by customers requesting more information or by making direct sales enquiries. The site and all artwork used within the site needed to reflect their already established brand. Each section of the site needed to have an individual look and feel.
The finished result is a site that has been designed and structured design to grow in scale with a reasonable level of flexibility for future upgrades and minor alterations. The site also supports the W3C Web Accessibility Initiative (WAI) and Web Content Accessibility Guidelines (WCAG) as closely as possible.
We planned, created and executed a detailed online strategy – which included launch activities, online distribution channels, traffic building exercises, search engine optimisation, email marketing and ppc work.
soloh continues to manage Texser’s online strategy and will be rolling out their corporate website in 5 other languages later in the year.
View the Texser website.
